3D MAPPING: PROMOTION OF CULTURAL ASSETS WITH THREE-DIMENSIONAL VIDEO MAPPING

3D Video Mapping consists of the projection of images in 3 dimensions onto large and even irregular surfaces, works of Art, facades of buildings or monuments, cars, people, animated and non-animated objects. It is an advanced form of technological spectacularization for the promotion of a brand, place or idea.

In the case of the Aspromonte National Park, the aim was to showcase the cultural message with a young and original language, promoting the settings and constituent features of the protected Park environment, combining “Nature with Culture.”

This was made possible by the design and projection of three-dimensional Video Mapping inside the National Archaeological Museum of Reggio Calabria, the MArRC on the occasion of EHD – European Heritage Days 2017, in the framework of a setting specially designed for the event.

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Totally reconstructed in 3D using CAD programs and CGI technologies, part of the facade of the Piazza named after Paolo Orsi came alive in a multimedia show.

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The Museum’s architecture and Riace Bronze “B” came to life, interacting with the natural beauty of the Aspromonte National Park.

Video from the Aspromonte National Park Facebook channel.:

Video of the 3D Mapping event at the National Archaeological Museum of Reggio Calabria

Video of the presentation of the President of the Aspromonte National Park, Professor Giuseppe Bombino.

 

 

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